A hybrid retail and visitor experience combining food culture, brand storytelling, and immersive spatial design, 2021

Kingei Castella Cake Visitor Factory

A contemporary visitor factory concept designed to blend retail, exhibition, and hospitality experiences within a unified customer journey. Inspired by traditional castella craftsmanship and modern Japanese-inspired aesthetics, the space integrates product showcases, tasting areas, production viewing zones, and interactive retail environments to create a warm and engaging brand atmosphere.

Developed through detailed 3D modelling and spatial visualisation, the project focuses on customer circulation, sensory experience, and transforming the factory visit into an immersive lifestyle and cultural destination.